In the questionnaire, I asked people to circle which element of the posters they thought were the strongest. These elements were, Image, Font, Layout, Colours and Title as I thought this would cover the whole range and will mean we get the best and most effective results.
‘Salt’
Strongest element – Image
The image shows a close up of the main actress’ face in low lighting which is very effective in putting across the theme and general feel of this dark and mysterious film. The text is simple and white which also draws all of your attention to the image, which contains all of the colour of the cover.
'Cloverfield'
Strongest element - Image
The image is clearly the most prominent element as the is little text to draw the attention away from it. It has been highly photoshopped to create a surreal and ghostly scene not only to interest a passer by but also to introduce the film as a action/sci-fi and give the viewer in idea of what to expect in the film.
'Valkyrie
Strongest element - Layout
The is the strongest is the layout out of all of the covers and many of the elements have come together in the layout to create a different but equally interesting cover. It works well as the different lines represent the secret passages and rooms that the Nazi secret services used in WW2. Minimal colour has been used to portray the tough and intimidating characters, which is complimented by the bold font that the title is written in.
'This is England'
Strongest element - Image
The image of the characters and the era in which the film is set in is the main element of the film and therefore should be the first thing that you see on the cover. The cover clearly does this as all of the main characters are seen in the image. The main title has become part of the image which is effective and it is also links in which the character's outfit colours, red, white and blue which also conveys a sense of patriotism and Britishness which is a very prominent element in the film itself.
By Rebecca Archer
The image shows a close up of the main actress’ face in low lighting which is very effective in putting across the theme and general feel of this dark and mysterious film. The text is simple and white which also draws all of your attention to the image, which contains all of the colour of the cover.
'Cloverfield'Strongest element - Image
The image is clearly the most prominent element as the is little text to draw the attention away from it. It has been highly photoshopped to create a surreal and ghostly scene not only to interest a passer by but also to introduce the film as a action/sci-fi and give the viewer in idea of what to expect in the film.
'Valkyrie
Strongest element - Layout
The is the strongest is the layout out of all of the covers and many of the elements have come together in the layout to create a different but equally interesting cover. It works well as the different lines represent the secret passages and rooms that the Nazi secret services used in WW2. Minimal colour has been used to portray the tough and intimidating characters, which is complimented by the bold font that the title is written in.
'This is England'
Strongest element - Image
The image of the characters and the era in which the film is set in is the main element of the film and therefore should be the first thing that you see on the cover. The cover clearly does this as all of the main characters are seen in the image. The main title has become part of the image which is effective and it is also links in which the character's outfit colours, red, white and blue which also conveys a sense of patriotism and Britishness which is a very prominent element in the film itself.
By Rebecca Archer
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